Tips and Tricks To Getting Top Money for your Domain Names

by: Dayne Herren
Would you like to be that lucky person who sells their domain for thousands or even a million dollars? It IS possible to find quality domains and resell them for huge amounts of money. The time is ripe for acquiring top domains and selling them. Now that the Internet Boom is behind us, valuable names expire everyday. The best way to find these domains is to use services on the Internet such as DomainsBot to weed out the bad names. Or just check out Hot Lists on sites like Namewinner or Pool.
So what makes a "good" domain name? Usually short, single word domains and 2-3 letter .coms, .nets, and .orgs are the best. The more specific the better. These can be hard to come by but when you find them, you can almost guarantee that you can make good money from them. Once you have purchased a nice domain name, get a good appraisal of the name to get an idea of the possible worth (see AppraisalBlast.com). In order to sell your newly appraised name, you have to find a buyer. Here are your basic options for selling your domain name in a nutshell:
1. Sell it on Ebay
This is the easiest and quickest way to sell your domain name. There are several tricks to landing a good sale at Ebay. One is, start your price low. People want a bargain. Once you have received an initial bid, it will draw peoples attention to your name and create more bids. You may want to set a reserve price if you want to make sure you get X amount of dollars. When selling your domain on Ebay, make sure your domain name is in the title of the description. Also, include an appraisal to show to possible buyers the value of the domain. Keep your description short, clean, and really emphasize how important and rare your domain is. For example, if your domain is 3 letters and ends in "I", stress how most 3 letter domains that are highly valuable end in "I" because it usually stands for "Incorporated". If it ends in "E" it could stand for "Enterprise". A little bit of marketing saavy can go a long way. I once sold the domain 0pp.com for over $200. It even has a number in it making it worth very little. But I emphasize its possible uses and potential. Also, spend the extra $1 for the Bold Listing and make sure your auction ends on a Sunday afternoon or evening. This is when most people are browsing Ebay. It will make a big difference.
2. Sell it on Domain Sites
The only sites you should even consider putting your name up for sale is on ebay.com, Afternic, or Sedo. These are the most popular and where some huge sales have taken place. The only downside is that there are high numbers of domains already for sale and usually the site will get a commission of something around 10%. There also may be a small fee to join. Appraisal Blast charges a minimal fee but no commission. Your domain will get more exposure there just because there aren't hundreds of domains for sale. You may also have luck selling it on forums such as DomainState. The prices of sales there seem to be lower.
3. Contact Large Businesses with Deep Pockets
This approach takes some time and patience. Let's say you have acquired a great domain name that would work great for any business in the field of the stock market. You may want to locate some of the bigger sites or businesses and make an offer to sell your domain name. Make sure the name you own doens't have any elements that are already trademarked because you may be forced to give up the name. You may want to go on the Internet and look up current websites that deal with stocks and find ones that don't have the greatest domain names. Make offers to these sites stating how your domain is much better and will HELP them. If you get a company to bite, the rewards are usually very generous!
In summary, selling domains for high amounts of cash depends on two key elements. First you must have a quality domain, one that doesn't have numbers or isn't too long. It must be clear and easily recognizable. ".com" is the best, but even domains such as the ".us" are gaining popularity. The second key is Marketing, Marketing, Marketing! I can't stress that enough. You have to create a good reason for someone to buy your domain. How can THEY benefit from it. When these two steps are fulfilled, a sale is almost guaranteed!

Think All the Good Domain Names are Taken?

by: Dean Walden
Have you heard of the other tlds (top leve domains) such as: .free, .church, .video, .travel, .llp, .golf, .school, .agent and .love? There are many more too. Wait! Don't wretch just yet. I'll tell you why in just a minute.
If you look for a great domain name for very long you will learn how rare they are. Trying to find a one word dot com is a futile effort. The only exception to that is the occasional name that someone gives up. The problem with that is you must search a list of thousands (or tens of thousands) to find one and of course you must get there ahead of the next person. If you just have to have a one word dot com, be ready to shell out thousands or tens of thousands of dollars.
Then there are the dot net, us, cc, org and biz. Generally if you checked a dot com a few years ago you could find the net, org or biz equivalent. Not so anymore. Besides, the only one of these related to business is biz.
So why am I writing this you ask. First, though, think about it for a bit. I did that and realized it would be (is) great to have stockpick.free, camera.video, poem.love, game.video and loan.travel. Are you beginning to see what I mean? Don't you agree that these are somewhat better than allthefreeebooksyouwant.com or stopheretogetaloan.com.
The point being made here is "type in traffic" (people who go online and just type what they want in the browser). You could wait for years for someone to go to the internet and type in one of those dot coms.
Think again, though, about how many will be looking for toy.free or camera.video. What would it be worth to you to have 30 or a hundred or a thousand people searching for a video camera typing your name into their browser? Pretty obvious now, huh.
I told you not to wretch, now I'll tell you why. There is a wesite where you can get these tlds, and there are lots of them. They are at new.net. When you finish reading here go and see for yourself, but let me tell you two more things.
1. You need to download a plugin to view these sites (very easy)
2. 175,000,000 people already have theirs
Copyright 2004 Dean Walden

Protecting Your Domain Names

by: Dr. Peter Liu
Domain Dispute is no longer news unless a Madonna or Julia Roberts type of celebrity gets involved. However, greater now than ever is the risk for domain registrants to lose their domain names when they get involved in a domain dispute. The risk is originated from the Uniform Dispute Resolution Policy (the Policy) approved by ICANN and the Anticybersquatting Consumer Protection Act (ACPA) passed by U.S. Congress. The direct risk comes from reverse domain hijackers, biased panelists, and the unprepared registrants themselves.
Innocent registrants are prone to ignoring measures to protect their domain names. They tend to think they are safe and would win even if some party would complain to WIPO-the worst arbitration organization for innocent registrants. Thus, they often do not take steps to protect their domain names. As a consequence, they are likely to lose their domain name(s) in a domain dispute. Preparation both BEFORE and AFTER you receive a complaint is equally important. Generic domain names are no exception. Net-firms.com (usid.com received a complaint from netfirms.com) and netlearning.com (the registrant received a complaint from NetLearning, Inc.) are just two examples proving how easy it is for a common word domain name to get hijacked.
The following suggestions may be useful when preparing yourself for a potential battle for your domain name(s).
1) Make sure your domain record, including the ownership and administrative contact information, is complete, correct, and current. If it is incorrect, the panelists will take it as evidence against you. Therefore, check your domain record often to see if any change is made without your authorization.
2) Write down your idea or business plan about what you would use your domain for and get it notarized.
3) If possible, register your domain name, i.e., yourdomainname.com, as a trademark with the trademark authority in your country. If you registered your domain name as a trademark successfully, it is to your advantage. Once you establish your rights to your domain name(s), your domain name is entitled to legal protection even if it is stolen.
4) If you start up a business, register and or use your domain name as your business name, if possible. Use your domain name with the TM sign on your letterhead, envelope, business card, or wherever possible. When you design your web site, make sure to put the TM sign with your domain name. Print a copy and have it notarized by a local Notary Public. If your site is designed by others, make sure to get a certificate that shows your domain name on it.
5) When you do advertising, make sure your domain name shows up in the ad. If you do online advertising, even with goto.com, print a copy of your link ad that is properly dated. Keep a copy of that ad and all communications between you and your ad service provider as evidence.
6) If you are not planning to use your domain name in the near future, register it as an intent-to-use trademark with your trademark authority. For coveted domain names, i.e., mostly single worded and popular, yet generic names, you may not be able to get them registered as a trademark. For those domain names, use them as soon as possible for any legitimate purpose, such as for business, non-profit, or even a personal or fun activity.
7) When using a domain name, try to use a fee-based web hosting service that would enhance the impression of seriousness of your business. Free web hosting is costly because it will harm your business in various ways.
8) Never merely put simple links on the pages and never link your domain to porn sites. By doing so, you will be doomed if you come across some self-authorized or puritan panelists.
9) If you consider selling your domain, do not sell it until you establish your rights to it. When you receive any offer to purchase your domain name, do not answer unless you know who the person is. The inquirer may be a spy. Again, talk to a lawyer if possible before you do anything.
10) When challenged directly by a company or individual, you should never answer until you consult a legal professional. Any of your good-willed answers may be used as evidence against you later or help your challenger to shape a plan against you. Do not put out a web site for your domain in a hurry as a response to the challenge you receive. Such an action may prompt some panelists to believe you have done some thing wrong.
11) When you receive a complaint from WIPO, you should RESPOND if you want to defend your domain name(s). Many panelists would treat you lightly and rule in favor of the complainant if you fail to respond. If your domain name is critically important and you are well financed, hire a COMPETENT lawyer! The fee can be anywhere between $1500 and $5000 per response. Or, some lawyers will charge on an hourly basis, usually between $200 and $500 per hour. Do some searching and ask for references when you choose a lawyer. Furthermore, you should consider paying $1500 to have a three-panelist panel. With WIPO, you are likely to lose if only one panelist is assigned to your case. When you request three panelists, you have the right to designate one panelist for the dispute panel. By carefully choosing a registrant-friendly panelist, you will increase your likelihood of winning.
12) If you lose at WIPO, you have 10 days to appeal to your local federal court or the court that has jurisdiction over the registrar. 13) If the challenger goes directly to court to sue you, you should file your response timely. Do not get scared because the plaintiff may do this simply as a tactic to scare you by the fact that a court action is more expensive than dispute arbitration. The most important thing is to establish your rights to your domain name. Keep any and all evidence that is indicative of your using your domain name for a legitimate activity. And finally, be careful to avoid the traps that would endanger your rights to your domain names.
The tips in this article are intended for reference only and should not be construed as legal advice.

Information on Domain Names: Multiple domain hosting, Domain parking, Sub domains, WhoIs Record, Domain Renewal

by: Priyanka Agarwal
It’s been two years since John started his online business. He is very much satisfied with his current web host whose services he acquired one year ago. Today John is relaxing in his chair and thinking about the initial days when he spent many hours on the Internet collecting information related to web hosting. Like him there are many John’s out there who are in search of information everyday, visiting this and that website hoping to find the most illuminating advice. The problem is that common topics of interest can be found on most of the websites whereas other relevant issues are not dealt with everywhere. This article is going to touch on one of those areas: various concerns related with domain names.
What is multiple domain hosting?
Many times you will see that a web host offers multiple domain hosting. In simpler words it means that on buying an account you will have the ability to get multiple websites. For instance, if the plan provides you with five domain names, you can use one domain for your website and you will still have four domain names leftover to use. The advantage of this scenario is that you can resell these four domain names to your clients.
What is Domain Parking?
If you are planning to build up a website and have decided on a name for it you then must purchase that domain name from a domain registrar: i.e. your domain name gets placed on a name server so that you can use it later on. This is known as domain parking. Even if your website content is not ready, it’s better to park your desired domain name. Otherwise, it might be possible that in future somebody else acquires that particular domain name.
What are sub domains?
Sub domains are ‘third level’ domains in the sense that they are used solely to organize your website content. They are simply folders under your root directory, but to access them a special URL is used.
For instance, http://www.m6.net is a regular URL without a sub domain. http://features.m6.net is an URL with the sub domain name: "features". Here the: .net: is the first level domain, m6: is the second level domain, features: is the third level domain
For how long does a domain name belong to you?
Generally when you register a domain name it is registered for a minimum of one year. However, you can register it for more years, as there is no hard and fast rule as such.
What is Domain Renewal?
After one year you need to renew your domain name so that your website doesn’t get lost. Generally when your domain is about to expire your domain registrar will send you a reminder mail regarding the domain renewal.
What happens when your domain name expires?
When your domain name expires you can renew it within one month. If you don’t renew it in this period it goes into a redemption phase. It stays in this redemption phase for 15 to 30 days before it is then available for purchase again at a normal price. Getting a domain name out of redemption phase is like buying fifty domains as it can cost around $200!
How to find out the owner of a domain name?
To find out the owner of a domain name, use the WhoIs search tool on the Internet .For E.g. Go to http://centralops.net/co/ and type the domain name under Domain Dossier. It will show you the name of the registrant/domain’s owner/web host.
What is WhoIs record?
WhoIS record is a domain name search engine/Internet program where users can enter an Internet entity (e.g. a domain, a network, some hosts) and it will give detailed information on the domain registrar, the owner of the domain, and respective DNS records.

Private Domain Names

by: Jacky Kong
When you register a domain name, ICANN (the domain names governing body) requires that your name, email address, mailing address, and phone number are made publicly available. Anyone can see your personal information using a Whois lookup anywhere and anytime. Spammers and junk mailers often search through the Whois database to create mailing lists. That's right. Your personal information is exposed 24 hours a day to these people.
The easiest solution to this problem is of course to use Private Domain Names to protect your contact information.
How does Private Domain Names work?
This service will replace your contact information with the service provider's. They will forward any correspondence to you, after filtering out all the spams and junk emails. The cost for this service varies. My domain name registrar GoDaddy (World Largest Domain Registrars) charges $8.95 per year for this service. However, should you want to get some discount just like myself, you could take up their Private Domain Name service at the point of registering your domain name. If you did that, they will give you a big discount for the domain name where you only need to pay $1.99.
Domains by Proxy
GoDaddy's Private Domain Names service is provided by Domains by Proxy. The member control panel in Domains by Proxy is very simple and straight forward. Basically, it is as easy as logging in and tell the system where to forward correspondences to.
After you have your domain name protected by Domains by Proxy, all your private information will not be shown in Whois search. Your privacy is thus protected!

How To Really Profit from Domain Names

by: J. Stephen Pope
Have you heard about domain names that sold for over a million dollars? Inspired by this, you imagine registering a great domain name, hanging onto it for a while, and then selling it off to become the next multi-millionaire. It could happen, but don`t count on it!
First of all, many of the truly great domain names are already taken. Second, the dot com bust took some of the wind out of inflated domain name prices. (If you sell your domain name for millions of dollars worth of stock in a publicly traded dot com flop, what is the name really worth?)
The cybersquatter buys domain names totally on speculation. Sometimes he will register names of famous brands, companies, or individuals. Time and again, these domain name speculators learn the hard way that they must respect intellectual property rights. They hope that some large corporation will pay big bucks to them for the use of the company`s own (already trademarked) name. Instead, they end up with threatening letters from a law firm for their attempts at extortion.
However, you can still make money from domain names if you are sensible in your approach. Here are some suggestions on ways to profit.
1. Affiliate Programs: Use your domain name to promote an appropriate affiliate program. Either redirect to the affiliate site or write a review that links to them.
2. Informational Sites: Create content and then profit from it by earning advertising revenue through Google AdSense or a similar program.
3. Redirect to Your Own Site: Some reasons you might want to do this include preventing competitors from using a particular domain name and benefiting from searches some users perform by domain name. (For example, if they wanted to order flowers, they might just type "flowers.com" in their web browser. You could get some traffic and sales this way.)
4. Product Sites: Create your own or sell someone else`s product appropriate to your domain name.
5. Park Your Domain Names: You might feel that your name has real potential for resale value. There are companies that will allow you to park your domain on their servers, advertise that your name is for sale, and split advertising revenue with you.
The trick is to generate traffic for your domain name. That traffic in turn will create revenue. Then, when you go to sell your domain name, you will have a few things going for you.
First, you will have a fully developed website. A fully constructed building on a piece of land increases the value of the real estate property. Similarly, the value of your domain name is enhanced by a complete and operating website.
Second, you have traffic. Just as a shopping mall with no traffic results in no sales, so a website must have traffic to generate income.
Third, you have income. An income property, such as an apartment building, can be appraised on the basis of its income (as well as other factors). Similarly, the gross income, net profits and cashflow of a website have value. For example, if someone offered you $1,000 for your domain name and website when it was generating $10,000 per day in profits, you would likely laugh at him.
You really can profit from your domain name investments by adding value and properly developing your web properties.
For further information about profiting from domain names, visit http://www.yenommarketinginc.com/domain-names.html

Good Domain Names Make Your Dreams Memorable

by: Terry Nicholls
"What was the name of that website? It was good. It has something to do with..."
Is your web site like many others?
Domain names always on the tip of a visitor's tongue, but not quite memorable enough?
Your choice of domain name needs to be easy to remember, as well as focused enough that your visitor will know right away what your site is about.
A Few Rules
Some rules do apply when deciding on a domain name:
Domain names must be at least two characters long but no more than 63 characters, not counting the TLD.
You can use any combination of letters, numbers, or hyphens, but you can't use a hyphen as the first or last character.
Domain names are not case-sensitive, so my-home-based-business-advisor.com is the same as My-Home-Based-Business-Advisor.com.
Choosing A Domain Name
Choosing good domain names is almost as important as choosing your actual business (see our Startup Ideas page).
There are many different schools of thought when it comes to picking good domain names.
Some say to choose a short, concise name.
Some like numbers in the name, some don't.
Hyphens and underscores -- as opposed to words all running together -- are another debated topic. It's mostly a matter of easier reading for your human visitors. Which do you find easier to read?
myhomebasedbusinessadvisor
my_home_based_business_advisor
my-home-based-business-advisor
Generally, the hyphens between words make domain names easier to read for most people.
While search engines don't rank domain names, a keyword-rich name will let your visitors know what your web site is about before they get there. This makes them more comfortable because they know what they're getting in advance.
Also, when you get other sites to link to yours, that link is usually based on your domain name. This means that your main keyphrase (which you used as your domain name) will be the actual anchor text and search engines do give additional ranking for that.
Domain names play a major role in making your dream memorable to the world.
Take the time to do it right and your dream of a home-based business will be seen all over the world!
For a more detailed explanation of domain names and domain registration, and more great advice for your home-based business, please visit My Home-Based Business Advisor.
Terry Nicholls My Home-Based Business Advisor my-home-based-business-advisor.com
Copyright © by Terry Nicholls. All Rights Reserved.

Domain Names Security : How safe is yours ?

by: Teeyes Siva
The security of domain name registrations is an increasing concern for domain name registrants and registrars. However, there are steps you can take to increase the security of your domain name registrations.
Domain Name Security is often neglected by most organisations. Infact a large number of hacking attempts do not really need to happen at the Web Server level. Most hackers can fairly disrupt your business by simply hijacking your Domain Name. Most Registrars assign paramount importance to Domain Security. Its important you chosoe the RIGHT Registrar and who has implemented several security measures and safety locks to prevent your Domain Name from getting Hijacked or taken over.
There are basically TWO basic options offered by Registrars :
Password based Security:
All Domain Names have a password based security. All Domain Names belonging to a particular Customer can only be modified through the right Username and Password combination of that customer.
Domain LOCK - this is a MUST have for all due to the recently announced TRANSFER Policy by ICANN (Visit : http://www.icann.org/transfers/policy-12jul04.htm)
Several TLD Registries have the ability to create what is known as a Domain LOCK. Most Registrars offers this feature to Customers whereby you may place a LOCK on your Domain Name. Once a Domain Name is locked NO modifications can be made to the Domain by ANYONE. The Domain Name may not even be transferred to another Registrar. The Domain will remain in a LOCKED status until you yourself choose to remove the LOCK. This feature is by far the most powerful feature to ensure that noone can make any changes to your Domain Name without your express approval.
Ok..what should you do now ?
If you own a domain name for your business or personal use, run, don't walk, to the phone, call the company you registered the name with, and make sure that name is "locked down."
If you don't, you could easily lose your rights to that domain. And whether your Web site is an integral part of your business, or just keyed to your family's activities, waking up one morning without it could range from inconvenient to disastrous.
Just check the WHOIS of the domain. Every domain name will have a column STATUS in the whois.
Make sure it shows as below :
Domain Status : LOCKED
Note:This Domain Name is currently Locked. In this status the domain name cannot be transferred, hijacked, or modified. The Owner of this domain name can easily change this status from their control panel. This feature is provided as a security measure against fraudulent domain name hijacking.

Choosing Domain Names for Professional Sites: Six Guidelines

by: Syd Johnson
A professional or business site is one where the primary purpose of the site is to facilitate business transactions. You can sell items directly online or exclusively offline, but the result is the same. You want customers to buy products and/or service directly from you.
To create a domain name for this type of website here are a few guidelines:
Shorter is better
Make the name easy to pronounce
Think long term
Stick to Categories and Topics
Do a trademark search
Always have a tag line
Shorter is better
If you want to make real money online, try to keep your domain name as short as possible. In the online world, the choices of where to shop and get information is overwhelming. A shorter name will instantly be memorable. It is always easier to remember short words and phrases. A shorter name is good for word of mouth advertising online and offline. Customers can easily remember the the URL and therefore they’re more likely to pass it on and return to the website. The name will also stand out when it is printed on brochures, business cards and other business collateral. Liz, Dick, Kate, Feds are all examples of our incessant need to reduce every term in the English language to three syllables or less.
Easy to Pronounce
If you want a short name, you must be very creative. To be creative and strategic make sure that your domain name is easy to pronounce. It is perfectly acceptable to create a name from scratch, but it must sound like a real word when you try to say out loud. Any three or four syllable term will do a long as it easily rolls off the tongue. If you are at a loss for words, try writing a description of your product or service on paper.
This is a very easy way to come up with those little words that you can use without losing the meaning of what you’re trying to say. You can also use a dictionary and a thesaurus to come up with additional words. You can also choose a longer word but shorten it or use acronyms only. When you decide on a domain name, say it out loud a few times. If it doesn’t sound right, go back to the dictionary and try again.
Think long term
You want a domain name that will last a very long time. If you pick a name that is a slang term or too cutesy, you could find yourself looking for a new name in a year or two. This is not the best way to proceed. Once you build a certain level of online success, the traffic will follow the domain name. You don’t want to mess with your brand and your online reputation with redirects and ‘we have moved’ notices. Online customer will buy, but only if your site makes it convenient for them to do so. If you don’t see yourself using the same domain name three to four years from now, get a new name before you set up your website.
Trademark Searches
Do a trademark search. If you build up your online business and domain name, you don’t want to find a court order ordering you to give it up because it belongs to another company. Remember, the traffic and therefore your sales will follow the domain name to the new company.
To do a quick trademark search go to the United States Patent and Trademark Office (http://www.uspto.gov) for domestic searches and the International Trademark Association (http://www.inta.org) for international searches. If your name is cleared, then consider getting a trademark to protect your business.
Tag line
Tag lines are the work horses of the marketing industry. An interesting, professional tag line can bring you more word of mouth advertising than you can ever buy from a search engine company. It will bring your name into random conversations in newsgroups, newsletters and casual conversations. This can help you save money on paid advertising and create the ultimate viral marketing campaign without very little effort.
Keep these six tips handy to brand your domain name and bring in more site traffic.

Domain Names

by: Clare Lawrence
Domain names are relatively straightforward! Or at least that’s the theory!!
The domain name is also, but technically not quiet correct, known as the website address.
Using an ISP’s domain name can look amateurish in an e-mail addresses, it is much more so with websites, giving the impression of hanging on another’s coat tails. The only exception being when a firm wants to re-inforce a local or professional affiliation by appearing as part of an existing site dedicated to a region or association. Even in such cases autonomy and continuity are better assured by having one’s own domain and merely using a page on the third party’s site to point users toward it.
Domains are classified according to their endings or “suffixes”. As a commercial organisation a company will almost certainly want a domain ending in .com or .co.uk. Other endings such as .biz and .ltd.uk are at least to date, insufficiently familiar to users, meaning the name can be too readily misremembered. Of the two desirable suffixes, .com is preferable for business with international activities, and arguably gives the impression of a bigger organisation, whilst .co.uk helps reassure users on the largely American-dominated web that they are indeed dealing with a UK firm.
The part of the domain name before the suffix will usually by the firms trading name, provided of course that the domain name has not already been registered, (which is increasingly likely these days). If the name is very long an abbreviation may be considered. Domain names are not case sensitive.
The actual registration of a domain name is a straightforward process that can be done online, either through your ISP or better still through a dedicated registration service company such as Discount Domains Ltd (http://www.discountdomainsuk.com). Renewal fees must be paid, typically every two years.
Checking if a domain name is freely available is very straightforward as most domain registration services provide a WHOIS service, as the name suggest, this checks the ownership details of a domain, note however that such services normally run 48 hours behind actual registrations.
Moving ISP’s can save money, however it may take time and incur extra charges. Pricing in the domain name registration industry have fallen considerably over recent years and a domain name typically now costs from $15 for two years registration.
Once your domain name is registered, you can either leave the domain name “parked” awaiting future use, or point it at a website, this is usually achieved by changing the Domain Name Server, or DNS settings on the domain to point at hosting company where your website is located. Almost all registration services offer a free user control panel to change these settings.
Web hosting is the provision of space on a web server to publish a web site. There are numerous hosting companies in the market, and most domain registration services also offer a hosting solution. Prices vary but $100 per annum should be sufficient for most business needs.
By Clare Lawrence 11th May 2004

Free eBook: Business Domain Names by: Steve Baba

Since every website needs a name, Dr. Steve Baba has written a free ebook that will help you obtain a brandable, memorable domain name at a reasonable cost, which will contribute to your brand equity and profits. The ebook, downloadable from Seemly.com, explains how to select and buy an elite domain name. You will be able to obtain a better name than your competitors have.
There are at least 10,000 words in a dictionary that would make great domain names plus at least 10,000 proper names and 10,000 great short coined-words. With a supply of 30,000 great names and millions of good names, obtaining a good name is easy.
There is no need to pay more than a few thousand dollars for a great one-word domain name, and many good domain names are available for free. This book provides you with the information needed to beat domain name speculators at their games.
Both naming methodology to identify great domain names and negotiating/purchasing methods to obtain great domain names at low prices are covered. After a couple of introductory sections, the book starts with domain naming goals or the criteria for choosing a great domain name: image, memorability, trademark-legal, and price. Then quality domain naming strategies are discussed. Inferior domain naming styles, which you want to avoid, are then discussed.
The second half of this book explains how to buy a great domain name. Auctions, expired domains, speculators, and other sources are discussed. Finally, many other topics are expanded on.
Steve Baba has a Ph.D. in Economics and ebusiness experience. The ebook on domain names is available at www.seemly.com, for free. No registration is required. The ebook is a PDF file of approximately 250K. The free ebook is advertising supported. The following paragraphs are book excerpts. Generic names, arbitrary dictionary words, coined or made-up words, modified generic names (generic plus) and unrelated two-word names are quality domain naming strategies. But, each quality strategy has strengths and weaknesses. There is no such thing as a perfect name.
Generic names are highly controversial and expensive. Examples of generic names are Hotels.com, Shoes.com and Furniture.com. The generic name strategy was always controversial and peaked during the dotcom bubble.
The generic naming strategy is virtually never used offline, but a very few small stores do business under generic names such as the “Mattress Store” in Annapolis, Maryland. Offline, anyone can use the same generic name and open a store name “Mattress Store.” Online, ownership of the domain name MattressStore.com can only prevent competitors from using the same exact domain name.
Since, generic names cannot be trademarked, competitors can use Hotels.NET, Rooms.com, Hotelrooms.com, Motels.com, Hotel.com (singular), Inns.com Hotels.us, and so on. Often, there are a half dozen simple generic names for each industry not to mention generic names with a prefix (e, i) or suffix such as eHotels.com.
Since competitors can use similar generic names, developing a distinct, memorable brand is difficult. Memorability or the need to spend less on advertising is often an argument for high domain name prices – but this argument is only half true. At the same time, with only a few first-rate generic names in each industry, the generic domain names may be unavailable or overpriced, and are rarely bargain-priced. A generic name also hampers brand extension beyond the generic category – Hotels.com selling plane tickets?
Another quality strategy is unrelated, arbitrary dictionary words. Examples of unrelated dictionary word names include Amazon.com Yahoo.com, Google.com, Target and Staples. Both the words yahoo and google are in the Oxford dictionary, but were rarely used prior to becoming famous brands.
Compared to generic names, it was not immediately obvious what business Amazon, Yahoo or Google was in. On the other hand, Yahoo can legally prevent competitors from using similar names such as FreeHoo via trademark laws.
SearchEngine.com would be the generic name for Google. “Fast” and “All The Web” are used as trademarks by another search engine. But “fast” and “all the web” are not unrelated or arbitrary. Other search engines can also claim to be fast, speedy, quick, the entire web, or something similar.
The key to having the most trademark protection is to choose an unrelated, arbitrary word. Descriptive words, such as fast, are unlikely to earn much trademark protection. Instead of fast, it may be possible to use a suggestive name such as jet, rocket, or race.
With 10,000 good, short, easy-to-spell dictionary words, it is always possible to find one for a few thousand dollars. Shorter four or five character dictionary words are more expensive. Three character dictionary words are extremely expensive.
Coined or fanciful words are words such as Exxon or Kodak that had no prior use. In theory, coined words are the best from a trademark-legal point of view, since no one has used the word before. Ideally, a coined word is totally new and unrelated to any other word.
But, memorability requires a short name, which has led to a number of similar coined names such as Duron, Enron, and Micron, which diminishes the legal advantage, since confusion is possible. LexIs sued LexUs.
While the legal protection is not perfect, the legal protection is considered the strongest of any category. But from a marketing point of view since no one has used the word, coined words may be as difficult to remember as nonsense syllables.
With a supply of thousands if not tens of thousands of short, coined words, it is always possible to find one for a few thousand dollars or less – often free.
Because of the lack of trademark protection for generic names, the lack of distinctiveness, and the cost of many generic domain names, many businesses have used a “generic plus” or “modified generic” naming strategy.
A prefix, suffix or second word can be added to the generic name. Examples of this are Carmax, CarMart, eCars, CarDepot, CarOne and CarLand.
This works if the generic word, such as car, is short. Longer generic names, such as CarpetCleaningMax.com, can be too long. But many of the longer generic words have common abbreviations. For example, computer is often abbreviated “comp” as in CompUSA. Software is often shortened to “soft” or “ware” in names. Tech is a common abbreviation for technology, overused in names.
These names range from virtually generic, eCars.cars, to nearly coined, QuanCars.com, with descriptive, suggestive and arbitrary second-words in-between. Since the generic word lacks any trademark protection, the trademark strength depends on the trademark strength of the “plus” part of the name.
The generic plus strategy is often an attempt to have the benefits from both a generic and a distinctive name, but may have the problems of both if one is not careful. At worst, it could infringe on someone's trademark based on the second word such as CarsRus or CarBay. The generic part of the word is usually trademark safe.
Another strategy is to use two unrelated words in a name. Examples of two unrelated words are RedEnvelope.com and BlueTooth.com. The two unrelated words strategy differs from the generic-plus strategy in that neither word is related to the generic product. Technically red is related to envelope by being an adjective, but neither word is closely related to the product or service being sold.
The main advantage to this method, two unrelated words, is that it’s cheap and often free. With 30,000 single words, there are 900 million combinations of two single words (30,000 x 30,000).
The main disadvantage is that two unrelated words are twice as difficult to remember as one. Two words that are commonly related to each other such as “happy birthday” or “hot wire” are easier to remember, but rare and may be as expensive as single words.
From a trademark viewpoint, it could be twice as risky. It could infringe on someone's trademark based on either the first or second word. If you are RedDog.com selling computers, either Red Computers or Dog Computers could consider trademark action against you.