domain name

Protect your company from cybersquatters
Quick. What is the official website address of Amitabh Bachchan? You are wrong if you thought it is www. AmitabhBachchan.com. You are again wrong if you thought it is www. AmitabhBachchan.in or .net. All these domain names are booked by someone else. Most top stars are guilty as well. Salman Khan, Rajinikanth, Kareena Kapoor, Hrithik Roshan don't own their own domain names. It's not just film stars who are dumb when it comes to online brand consciousness. Top companies like Tata, State Bank of India, The Hindu newspaper, Satyam Computers have had their domain names booked by opportunistic miscreants. They all had to fight painful court battles to regain their online identities.
http://www.business-standard.com/common/news_article.php?leftnm=lmnu9&subLeft=1&autono=323851&tab=r
DHS moves to strengthen domain name servers
The Homeland Security Department’s Science and Technology Directorate has awarded a contract to Secure64 Software to increase the security of the Internet’s Domain Name Servers (DNS). DNS is one of the most critical back-end processes on the Internet or any other IP network, but it operates somewhat transparently. DNS alleviates the burden of memorizing a Web site’s IP address, instead allowing the user to type in a simple domain name such as www.dhs.gov. The Internet would not be functional from a practical perspective without DNS.
http://www.gcn.com/online/vol1_no1/46337-1.html
Master of your domain
Encouraging news for CEOs - 82% of companies think they're less important than a good web address...
According to a survey by web specialists Sedo, four-fifths of respondents said that losing their domain name would be more damaging than losing their CEO – while 72% said getting the right online address in the first place was more important than getting the right office or even the right staff. Sounds like the kind of attitude that all those failed dotcoms had at the start of the decade...
http://www.managementtoday.co.uk/channel/Leadership/news/811497/master-domain/
UPDATE 1-Microsoft to offer money for search engine use
REDMOND, Wash., May 21 (Reuters) - Microsoft Corp said on Wednesday it launched a new "cashback" search service that pays users a rebate for buying products they found through the company's Windows Live search engine.
Live Search cashback is the latest attempt by the world's largest software maker to draw users to its online search engine, which is a distant third behind market leader Google Inc and Yahoo Inc.
http://uk.reuters.com/article/technology-media-telco-SP/idUKN2144501220080522
Web video advertising: awaiting the boom
By Kenneth Li and Paul Thomasch - Analysis
NEW YORK (Reuters) - Any conversation about hot spots in advertising inevitably swings toward online video, with marketers anxious to reach a huge audience watching their favorite TV show or homemade videos on the Web.
Why, then, did U.S. marketers spend just $471 million on online video advertising last year, according to Forrester, representing only 2.6 percent of all interactive marketing?
http://www.reuters.com/article/reutersEdge/idUSN2249916320080522
Microsoft Advertising: A “One-Stop Shop” for Advertisers, Agencies, and Publishers
Q&A: Brian McAndrews, Senior Vice President, Advertiser and Publisher Solutions, discusses major accomplishments and developments during his first year at Microsoft, his priorities for the coming year, and advertising technologies in development at Microsoft. REDMOND, Wash. – May 2008 – As advertising leaders from across the world gather this week for the advance08 Advertising Leadership Forum, PressPass spoke with Brian McAndrews, Senior Vice President, Advertiser and Publisher Solutions, about how the changing digital advertising landscape, and how Microsoft Advertising solutions and offerings will help advertisers, agencies and publishers reach increasinly fragmented audiences online.
http://www.webwire.com/ViewPressRel.asp?aId=66178
Yahoo launches ad service, gets ready to take on Google
MANILA, Philippines -- Yahoo introduced its keyword-based advertising service, putting the company in a race with Internet search rival Google in going after local online advertisers.
Yahoo's system, also referred to as Project Panama, allows businesses to bid online for keywords users enter into the company's search engine. A travel agency, for example, can bid for keywords "Boracay resort" in order to put itself on top of search results.
Yahoo earns through the "pay-per-click" model, meaning advertisers only pay when the user clicks on links leading to their websites.
http://newsinfo.inquirer.net/breakingnews/infotech/view/20080522-138151/Yahoo-launches-ad-service-gets-ready-to-take-on-Google
Online Search Ads Faring Better Than Expensive Displays
In the past few years, Web publishers have made a big bet on booming online advertising revenues. But the economic slowdown may be throwing a wrench into those plans.
While search advertising remains strong, there are signs that the growth in online advertising — particularly in more elaborate display ads — is slowing down. In the past few weeks, major online-advertising players, like Yahoo and Time Warner, have posted mixed results.
http://www.nytimes.com/2008/05/19/technology/19online.html?ref=media
Online Advertising Revenues Rising
Internet-advertising revenues reached $21.2 billion last year, setting a record for the fourth consecutive year. Compared to 2006, revenues rose by 26%, the Interactive Advertising Bureau said in a report released with PricewaterhouseCoopers. In the fourth quarter of 2007, revenues hit $5.9 billion, the highest for a single quarter and a 24% jump from the same period a year ago.
IAB attributed the rising revenues to innovation in interactive marketing. "Explosive innovation in the industry is providing marketers with new and unique ways to reach consumers -- it's a very exciting time," Randall Rothenberg, president and chief executive of the IAB, said in a statement.
http://www.informationweek.com/news/internet/reporting/showArticle.jhtml?articleID=207800456
Online Ad Spending Holding Strong
Strong growth, good prospects
For the full year 2007, online ad revenues totaled $21.2 billion, according to the Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) "2007 Internet Advertising Revenue Report." That was 26% higher than 2006, which was itself a record year.
The IAB and PwC said that Q4 2007 Internet advertising revenues reached $5.9 billion, the highest ever for a single quarter and 24% higher than the same period in 2006.
http://www.emarketer.com/Article.aspx?id=1006319
Future of advertising 'is in display'
The future of online advertising lies in its display and targeted campaigns rather than search, online publishers have said. It has been predicted that UK advertising networks will grow by 60 per cent in 2008, according to a survey by E-consultancy. However the cost per thousand (CPM) offered by advertising networks could be substantial according to the UK Association of Online Publishers (AOP).
http://www.bcs.org/server.php?show=conWebDoc.19210
Biz break: Page says Google-Yahoo deal can clear antitrust wall
We're a better partner for Yahoo: Google billionaire co-founder Larry Page today said the Internet search leader opposed a Microsoft-Yahoo deal because it would monopolize the online communications market, stifle innovation and curb competition.
But he discounted the idea that an advertising deal between Google and Yahoo - one the two companies are now exploring - would present any potential antitrust problems. Page said a successful Microsoft-Yahoo deal would have closed "a lot of things that are really important ... like instant messaging."
Microsoft had sought to buy Yahoo for $47.5 billion as a way to counter Google's dominance in the search and advertising market, but recently broke off talks.
http://www.mercurynews.com/community/ci_9348964
Google widens lead over Yahoo
Google extended its lead over search engine rival Yahoo!, according to a comScore Inc. report on Internet activity.
The company's monthly report on search engine analysis says Google accounted for 61.6 percent of all Internet searches among U.S. users last month, up from 59.8 percent in March. Yahoo's share of searches fell to 20.4 percent, down about 1 percent from March.
Microsoft., with 9.1 percent of all searches, ranked third, followed by AOL sites and Ask Network.
http://www.bizjournals.com/wichita/stories/2008/05/19/daily37.html
Google’s search share tops 61 percent; That’ll spook Microsoft more
Here’s why Microsoft is paying people to use its search: Google’s search market share checked in at 61.6 percent, up from 59.8 percent in March, according to comScore.
Google’s gains appear to have come at the expense of Yahoo primarily (comScore statement). Yahoo’s search share fell to 20.4 percent in April, from 21.3 percent in March. Microsoft search fell to 9.1 percent in April from 9.4 percent in March. In fact, all search providers–Ask.com and AOL–took a market share hit except for Google.
http://blogs.zdnet.com/BTL/?p=8892
Is Your Web Site Fast Enough for Google?
To stretch limited advertising budgets, many small businesses and entrepreneurs rely on AdWords, Google Inc.’s search-related advertising service, paying only for the amount of user-clicks their ads receive.
In an effort to encourage advertisers to speed up their Web site’s page-loading time, last month Google began to give advertisers grades based on how quickly their home pages load from the time a user clicks on their ad.
http://blogs.wsj.com/independentstreet/2008/05/21/is-your-web-site-fast-enough-for-google/?mod=WSJBlog
Microsoft Spends To Undermine Google's Pay-Per-Click Gold Mine
Google executives reportedly met in the U.K. this week to discuss how to respond if Microsoft decided to revive its bid for Yahoo. Had they known that Microsoft on Wednesday would start offering cash rebates to searchers who buy products found using Microsoft's Live Search, they'd have been able to discuss a more pressing threat than the possible purchase of Yahoo.
Last year, Microsoft bought Jellyfish.com, a company that made its name by sharing the wealth of Internet advertising. Jellyfish.com was able to offer those using its e-commerce search engine very competitive prices because it gave half of the ad dollars paid by its e-commerce partners back to online customers.
http://www.informationweek.com/blog/main/archives/2008/05/microsoft_spend.html
Legg Mason Urges Microsoft-Yahoo Merger
Legg Mason funds manager Bill Miller on Thursday said Microsoft (NSDQ: MSFT) should go beyond its stated intention to forge a partnership with Yahoo (NSDQ: YHOO) and revive talks to acquire the Internet portal outright.
"It is a strategic imperative for Microsoft to change its position," said Miller, in an interview with Reuters. Miller manages the Legg Mason Capital Management portfolio, which holds a 5.45% equity stake in Yahoo.
Mill also told the news agency that he's undecided on whether to back a pro-merger slate of candidates for Yahoo's board that's been assembled by corporate raider Carl Icahn.
Microsoft CEO Steve Ballmer on Wednesday reaffirmed the company's position that it is no longer interested in acquiring Yahoo. "We are not bidding to buy Yahoo," said Ballmer, at a launch event for Microsoft's new research and development center in Herzliya, Israel.
http://www.informationweek.com/news/internet/search/showArticle.jhtml?articleID=208200017&subSection=Management
Domain Parking’s Future: No More Long Tail
I’m at the Admirals Club in Dallas, en route to Orlando for TRAFFIC. On the short flight from Austin I read the latest Forbes, which includes a short article about domain names. Titled “Bo Knows Rico”, the article discusses a lawsuit against Google that has, among other plaintiffs, Bo Jackson (same case as Vulcan Golf). The plaintiffs contend that Google is aiding cybersquatters and benefiting from their trademarked brands by showing ads on their domains.
http://domainnamewire.com/2008/05/20/domain-parkings-future-no-more-long-tail/
VeriSign Takes Aim at Open Source DNS
At the heart of the Internet is DNS (define), the system that translates domain names into IP addresses. For the last two decades, the world of open source DNS has been dominated by a single technology -- BIND (Berkeley Internet Name Domain).
Now VeriSign, the company that runs that .com and .net domains, is aiming to provide an open source alternative to BIND, called Unbound.
"Until now, if you wanted a free recursive name server, you really only had one choice, BIND," Matt Larson, director of DNS research at VeriSign, told InternetNews.com. "We wanted to create an alternative to BIND -- we think that diversity is a good thing and we wanted to give something back to the community."
http://www.opticallynetworked.com/news/article.php/3748486
Thanks to the following sources:
http://www.business-standard.com
http://www.gcn.com
http://www.managementtoday.co.uk
http://uk.reuters.com
http://www.reuters.com
http://www.webwire.com
http://newsinfo.inquirer.net
http://www.nytimes.com
http://www.informationweek.com
http://www.emarketer.com
http://www.bcs.org
http://www.mercurynews.com
http://www.bizjournals.com
http://blogs.zdnet.com
http://blogs.wsj.com
http://www.informationweek.com
http://domainnamewire.com
http://www.opticallynetworked.com

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